HerStory: Premium Hospitality at Women’s Sport

Raising the game; empowering the future

Profits benefitting key charities
Locally sourced, sustainable ingredients
Guarantees your prime ticket & seat
Take-home, empowering insights

HerStory experience to empower and inspire women in sport and business at Queen's Club

HerStory at Wimbledon is a female designed and delivered premium experience by Keith Prowse

HerStory: Advancing Women's Sport

Women’s sport has witnessed a significant boom over the past 10 years - but this phenomenon is perhaps less so represented when it comes to sports hospitality…

That changed recently, with the launch of HerStory; Keith Prowse's female-delivered premium experience at women's sporting events, with it’s industry-first iteration served at The Queen’s Club and The Championships, Wimbledon in 2025 & 2026.

Each HerStory iteration features educational, interactive insights sessions with key sports & business personalities - with a keen eye on sustainability and importantly, ensuring profits benefit key philanthropic causes.

Update; HerStory 2027 is now back onsale for WTA Week at The Queen's Club!

The Industry's Very First

VIP Experience to Empower & Inspire Women

"We believe in bringing you the best of the best. That's why Keith Prowse is dedicated to finding innovative ways to enhance the overall experience at incredible events. We're especially excited by the growing interest and enthusiasm around women's sports on and off the courts, hence why we're partnering with our rightsholders to create this premium experience - one we truly believe will delight fans alongside their business and personal connections."

— Samantha Coates, Marketing Director at Keith Prowse

The Finer Details

Thursday 10 June 2027 - The Queen's Club, London

Inclusive Features;

High-end, informal space with balcony overlooking championship tennis - plus seating both inside and out
Profits from this experience will benefit the powerful work of the LTA Tennis Foundation
Insights sessions featuring esteemed sports and sports business personalities
DJ throughout the day
Takeaway gift to mark your memorable experience

To Eat;

A roaming Asian fusion menu from Smoking Lobster, with live Chef station
Roaming afternoon tea served to you

To Drink;

Nyetimber reception upon arrival
A specially curated cocktail menu, plus Pimm’s, wine, spirits, beers & soft drinks
Takeaway drinks to sip during the on-court action

Your View;

Premium Andy Murray Arena (Centre Court) tickets in the North Stand - a short walk from the facility, with padded seats, located behind the players

Closer to the Action;

Private terrace overlooking Court 1 and Court 2
VIP entrance lane via Palliser Road, straight into first-floor space

Dining Style;

High-end, premium-informal space - with seating options inside and outside
Plentiful roaming food – with a focus on local, seasonal ingredients - served throughout the day
Book individual places to suit any group size

Price per person; From £625pp + VAT