- Keith Prowse re-partners with Ugo Monye in a landmark collaboration - uniting shared values of innovation, sport (including growth of women in sport), teamwork and inclusivity.
- Keith Prowse and Ugo Monye have enjoyed a strong working relationship for more than four years and counting - built on a mutual passion for delivering exceptional, memorable guest experiences that are ‘dedicated to you.’
- Ugo Monye is a highly respected sporting media personality, working with the likes of TNT Sports, BBC and ITV – building on his professional rugby career with the British and Irish Lions, England and Harlequins.
Thursday 23 October 2025, London: Keith Prowse - the UK’s leading premium experience provider - is delighted to today announce the appointment of former England international rugby player, Ugo Monye, as its new Brand Ambassador.
Following a successful professional rugby career that saw fourteen England caps and two British and Irish Lions appearances on their 2009 tour of South Africa - plus 241 appearances for his sole club, Harlequins - Ugo has since become a highly respected figure in the world of media. Most recently, Ugo has worked as a presenter and pundit for the likes of TNT Sports, ITV, BBC (including being a Team Captain on A Question of Sport), plus a stint competing on Strictly Come Dancing.
Keith Prowse and Ugo have enjoyed a strong working relationship for more than four years, built on a shared passion for delivering exceptional rugby experiences. Ugo previously served as the England Rugby Hospitality Brand Ambassador, a partnership between Keith Prowse and Twickenham Experience Limited (TEL). During this collaboration, Ugo played an integral role in elevating the matchday experience for hospitality guests at Allianz Stadium; his approachable, engaging presence brought (and will continue to bring) a unique energy and authenticity, offering fans an exclusive opportunity to connect with one of rugby’s most respected figures.
Celebrated for his charisma and authority within the world of sport, Ugo brings his distinctive style, insight and influence to the Keith Prowse brand - uniting two icons of excellence in sport and hospitality. As the new face of Keith Prowse, he will help tell the stories behind the experiences, from the thrill of world-class events to the continued rise of women in sport. Together, they will elevate the conversation, blending authenticity, innovation and emotion to create moments that resonate long after the final whistle.
Samantha Coates, Marketing Director at Keith Prowse, said: “As a heritage brand with over 200 years of history, Keith Prowse has always been about creating exceptional and memorable experiences - but at the heart of everything we do is our belief that it’s all about you. We are never satisfied unless our customers are, and that drives us to listen and continuously adapt to change.
The world of live entertainment is evolving, and so are our audiences. Today’s guests are seeking experiences that feel personal, authentic and emotionally engaging. Partnering with Ugo reflects this shared vision. He brings energy, insight and authenticity that resonate with those that book with us currently and the new ones we are excited to welcome. Together, as a team, we look forward to collaborating in the exciting year ahead.”
Ugo Monye commented: “It’s a real privilege to join Keith Prowse as a Brand Ambassador, and to work alongside such a passionate and talented team. Their commitment to excellence and creating unforgettable moments across the UK’s greatest events truly sets them apart. I’m excited to collaborate with them and their clients to celebrate the very best in sport and entertainment.”
About Keith Prowse
Keith Prowse is the UK’s hospitality industry leader with official appointments at The Championships, Wimbledon, Allianz Stadium, Edgbaston Stadium, The Kia Oval, HSBC Championships at Queen’s Club, Lexus Eastbourne Open and Excel London.
They’re the multi award-winning Experience Experts and have been for over 200 years and counting.
Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
Keith Prowse, Webb Ellis House, Rugby Road, Twickenham TW1 1DS
KeithProwse.co.uk
About Ugo Monye
Ugo Monye is a former England rugby union international – current sports broadcaster and TV personality - widely recognised for his achievements both on and off the field. Born on 13 April 1983 in Islington, London, Monye enjoyed a distinguished playing career with Harlequins, where his speed, power, and leadership made him one of the most exciting wingers in English rugby. He earned 14 caps for England (2008-2012) and represented the British & Irish Lions on their 2009 tour to South Africa, showcasing his world-class athleticism and professionalism.
Since retiring from professional rugby, Ugo Monye has become a respected sports pundit and media presenter, featuring across major platforms including BBC Sport, BT Sport, and ITV. He co-hosts the award-winning BBC Rugby Union Weekly podcast, offering expert insight and analysis of the global game. Beyond sport, Monye has become a familiar face in British entertainment, appearing on Strictly Come Dancing and other prime-time programmes.
A passionate advocate for diversity, inclusion, and mental health awareness, Ugo Monye continues to use his platform to drive positive change within sport and society. His influence extends beyond rugby, establishing him as a leading voice in British sport and media.