Introducing BEYOND THE GAME; An industry-leading insights paper from the Experience Experts, Keith Prowse, exploring the potential impact for the hospitality and experience sector as women’s sport reaches new heights and eSports attract some of the biggest prize-pots. Learn from a 2024 study into the nuances and demands of different age groups, and the changing face of attendance at sport, live performances and cultural headline events.


"We now see executives and entrepreneurs, especially at top levels, more inclined to commit to take a day versus an hour to build and maintain external networks. Accepting invitations to attend events, including sporting or entertainment occasions - or indeed, organise their own branded events alongside. For the sports and entertainment sector, knowing time spent at their events is both an asset and marker of an individual’s personal and professional status offers the opportunity to extend beyond the core hospitality expectations..."
- Whitepaper contributor: Victoria Archbold, Modern Affluence



Learning outcomes:

- Discover recent trends - and their drivers - plus outlooks for cultural and sport hospitality experiences

- Define what influences our choices; is it social, cultural or other?

- Clarify which VIP events are hot tickets - for what age group/ demographic, and why?

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