It’s been a tough couple of years for many industries across the globe,
including the hospitality sector. Fast forward to now and society’s entertainment calendars are getting booked up – and FAST. Therefore, it’s crucial to get to work on those plans, ensuring you avoid disappointment amongst clients and colleagues. Here’s a couple of reasons why you should get those all-important event plans in place early…
Firstly, by getting in on the planning stages early, you can ensure that your budget is set accordingly. With those key dates highlighted in your calendars, your annual budget can be set methodically; for example, the summer season is, typically, the busiest time in the sports hospitality industry. The likes of test match cricket at Edgbaston, The Hundred at The Kia Oval, cinch Championships and, of course, The Championships at Wimbledon. These all occur within approximately three months of each other. Therefore, you may want to allocate a little more in some months to accommodate such events. (Don’t worry, Twickenham Stadium is there to satisfy that event craving outside of summer with Guinness Six Nations!)
Of course, you want to enjoy the events to the full and treat your clients, colleagues and friends to the hospitality experiences they deserve, so working out your budgets earlier in the year is something your company/future self will thank you for. PS – if you’d like to know more around our events on offer for 2022, check out our calendar of events here.
Ok, so you’ve set your budget accordingly thanks to some forward planning. 
But the benefits don’t stop there. Secondly, planning early means you’re giving your guests as much time as possible to RSVP and plan around the event themselves. There’s a lot to consider when it comes to events, such as transport, hotel stays, dress codes, potential childcare, accessibility and more. Trust us, your clients will be incredibly grateful if you give them as much notice as possible – and they’re more likely to be able to accept the invitation too (we know how quickly those social calendars get booked up!)
Thirdly, forward planning around events will ensure that you have plenty of time to work with our experts. We have an extensive team who are always willing to help you, our valued customers, booking the right event. We can tailor our hospitality experiences to the wants and needs of your clients, and to what you want to get out of your event day, ensuring you are achieving the best possible ROI. The more time you give before an event, the more time our team can liase with you and create the most bespoke experiences possible – plus, you’ll have the best chance of securing the event, table, day and/or package that you want!
Evidently, forward planning is key – so get your calendar tip top as quick as you can to avoid any disappointments! If you’re unsure which events to go for in 2023, why not consider the below…
