A Day At The Rugby: The Ultimate VIP Experience

Rugby is more than just a game - it’s an event, a spectacle, and an opportunity to create unforgettable memories with family and friends. Whether you’re a lifelong rugby fan or attending your first match, the experience of hospitality at Allianz Stadium, Twickenham transforms a match day into something truly extraordinary.

With the 2025 Autumn Nations Series looming - featuring England’s highly anticipated clashes against Australia, Fiji, New Zealand and Argentina - now is the perfect time to explore what a full day of rugby with a VIP experience looks like. From the moment you arrive to the final post-match drink, here’s what makes a day at the rugby so special.

The Arrival: Savour Your Entrance

Imagine skipping the queues and stepping straight into the heart of the action at Allianz Stadium. Your rugby adventure begins the moment you arrive, with a dedicated VIP entrance designed for a seamless, stress-free start. As a hospitality guest, you'll enjoy exclusive early access, typically two to three hours before kick-off, giving you ample time to settle in, grab a drink, soak up the electric atmosphere and feel the anticipation build before the whistle blows. It's the perfect way to kick start an unforgettable rugby experience. There is something incredibly special and exciting about being welcomed as a VIP!

What’s included: fast-tracked entry, early access to exclusive hospitality lounges, and a relaxed pre-match setting.

The best part: no waiting in long queues - just a smooth start that allows you to savour every moment of the day with your guests.

Pre-Match: Build-Up and Excitement

Indulge in fantastic gourmet food and quench your thirst from the excitement with a selection of beverages, from your classic favourites like Guinness to special occasion pours, all while sharing the pre-match buzz that surrounds you with your fellow fans. But that's not all – get ready to hear exclusive insights from rugby legends, sharing their expert analysis and stories. And if you want to keep your eye on all the action, there are screens throughout the lounge to make sure you’re covered from the pre-match build-up, right up to the moment the teams take the field for their warm-ups.

What's included: delicious food, a range of beverages, comfortable seating, and an unbeatable atmosphere. You also get the opportunity to mingle and hear from past and present legends of the game. Previous rugby stars have included Manu Tuilagi, Martin Bayfield, Courtney Lawes, Jonny May, Marlie Packer and Jeremy Guscott.

The best part: You’re not fighting for a table or queueing for refreshments at the bar - you’re completely immersed in the pre-match experience, enjoying time with your friends, family and loved ones in ultimate comfort.

The Match: Unrivalled Views and Comfort

As the team’s step onto the field, the energy inside the stadium is electric. From your premium match seat, you can enjoy an uninterrupted view of the action, witnessing every pass, tackle, and try from some of the best vantage points. At half-time, rather than rushing from your seat to secure a place in line at the bar, hospitality guests can return to the lounge in their own time for a perfectly timed drink, reflecting on the first half and anticipating the drama of the second*.

What's included: amongst the best seats in the stadium, half-time drinks in the private hospitality lounge, and an immersive game-day experience.

The best part: no squeezing through crowds or missing key moments- you can focus on the game and enjoy every second with your guests.

Post-Match: A Perfect End to the Day

As the final whistle blows, most fans begin their journey home, but for Keith Prowse guests, the experience continues. Lounges remain open for an additional hour, giving you time to digest the game, share post-match thoughts and highlights, and toast to a memorable day.

What's included: extended access to VIP spaces, additional drinks, and a relaxed setting to unwind.

The best part: absorbing the indescribable post-match atmosphere, enjoying a tranquil end to your day, and leaving when you're ready.

Why A VIP Rugby Experience is Worth It

Rugby hospitality isn't just a match, it's a full-day immersion – seven-plus hours of pure rugby bliss. From a seamless arrival and pre-match excitement to post-match relaxation, it's about soaking up the entire experience. Exclusive access, premium seating, world-class dining, and an electric atmosphere combine to create an unforgettable day you won’t stop talking about!

With England’s 2025 Autumn Nations Series bringing blockbuster fixtures to Allianz Stadium, Twickenham, now is the perfect time to elevate your match-day and experience it like a VIP first-hand. Secure your premium experience today and enjoy rugby like never before.

England ended their recent 2025 Guinness Men’s Six Nations campaign on a high – finishing second in the table which gave us fans a lot to cheer about! Their fantastic performance means there's even more reason to get your VIP places secured for their upcoming fixtures on their home turf, as you won't want to miss out! Our 2026 Guinness Men’s Six Nations experiences are on sale very soon - keep an eye out! Explore all of our rugby match day experiences here.

*Please note that most, but not all, facilities open at half-time.