Introducing Xcelerate Elevating Culinary and Corporate Experiences at Edgbaston Stadium

In today’s fast-paced corporate environment, businesses are looking for experiences that go beyond the ordinary. They want activities that not only foster team building and boost morale but also align with community values. Enter Xcelerate, a dynamic programme based at the iconic Edgbaston Stadium, designed to elevate culinary and corporate experiences while supporting local communities.

From corporate cooking classes to private event spaces, Xcelerate provides unique and flexible opportunities for businesses to engage with their teams, clients, and local communities. Here, we explore how Xcelerate is transforming experiences at Edgbaston and why it’s the perfect partner for your next event.

Xcelerate’s Commitment to Communities and Edgbaston

At its heart, Xcelerate is about more than just premium event experiences—it’s a programme with a purpose. Focused on uplifting the communities surrounding Edgbaston Stadium, Xcelerate aims to create meaningful connections and opportunities for local residents, businesses, and aspiring culinary talents.

Through partnerships with local organisations and Edgbaston’s community initiatives, Xcelerate is helping to develop culinary skills, offer educational programmes, and promote sustainability. By sourcing ingredients from local suppliers and working closely with community groups, Xcelerate creates memorable events and also helps to foster long-term, positive change.

This community focus aligns seamlessly with Edgbaston’s broader goals, making Xcelerate a truly unique offering. For businesses looking to incorporate socially responsible practices into their events, Xcelerate offers a way to give back to the community while delivering exceptional value for money. Whether it’s supporting local suppliers or helping to train the next generation of chefs, Xcelerate ensures that every event leaves a lasting positive impact.

Group cooking classes are a fantastic way to break down barriers, encourage collaboration, and spark creativity among teams. In today’s world, where remote work has changed the way we interact, these in-person activities provide a much-needed opportunity for face-to-face bonding. And with options to tailor the experience to your team’s needs—whether you’re after a competitive cooking challenge or a relaxed, learning-focused session—Xcelerate offers unmatched flexibility.

Beyond team building, spaces are ideal for client entertainment, product launches, and even corporate strategy days. The lecture theatre (capacity: 38) provides an excellent setting for seminars, while the kitchen can serve as a dynamic, hands-on space for showcasing new products, or teaching important skills to staff. Whatever your business needs, Xcelerate is equipped to provide an event experience that’s memorable, meaningful, and uniquely suited to your goals.

Need a commercial training kitchen for team training? Look no further. Our state-of-the-art facility features 12 individual workstations and four large digital screens, providing a clear view of the action for everyone.

Day-long Culinary Masterclasses

Xcelerate isn’t just about corporate events—it’s also about creating unforgettable culinary experiences that appeal to everyone. With a number of day-long masterclasses available to purchase online, these schools will offer a flavourful adventure, transforming ingredients into masterpieces. With expert chefs and leading the way, participants will have the opportunity to learn new skills, explore creative cooking techniques, and discover the art of mixology in a fun and engaging environment.

Just in time for the holiday season, these experiences will be available through Keith Prowse’s Gift Guide channel, making them the perfect present for food lovers and cocktail enthusiasts alike. Explore all the courses here.