Transforming The View to Reality with CGI

As the Experience Experts, we’re looking at how CGI artwork helps us – Keith Prowse – to showcase our brand-new, bucket-list experiences to our customers before concept becomes reality. Whether it’s a luxurious new lounge at the tennis or an innovative experience at the cricket, every detail of the space is unveiled thanks to this incredible imagery, bringing our ideas to life.

We’re putting the spotlight on our beautiful new VIP space, The View at The Queen’s Club, so you can vision what we will deliver when it launches in 2025!

Why do we use CGIs?

Before we take a closer ‘view’ at our shiny new experience, let’s see why we use CGIs in the first place.

Cutting-edge CGIs (computer generated images) have become transformative in the hospitality and events industry in digitally creating high quality, 3D images of interior and exterior spaces. Creative concepts and designs can easily and accurately be portrayed from intent to what their aim is to be in real life.

 

How do they help the experience building process?

• Visualise spaces: the concept of how a space will look can be visualised and is effective in showcasing the intended feel, look and function of a design.
• Accuracy in design: this is needed to ensure our designs align with the intricate detail, branding and prestige of the event.
• Attention to detail: furniture, ambiance, lighting, colours and finishes can all be added to a space using CGIs, ensuring every aspect is accounted for.

When our very own talented design team curate new experiences, they use CGIs mock-ups to vividly bring our visionary space to life for our customers and captivate interest, helping them to make more informed bookings. Customers can visualise and picture themselves and their guests indulging in all the experience has to offer - well before it has even been created - giving them confidence that what they’re booking will be exactly how they imagine!

The View at The Queen’s Club

We’re excited to be launching a brand-new experience – The View - at The Queen’s Club for the ATP tennis tournament in 2025, which will be our seventh experience at the prestigious grass-court event!

It will be a premium-informal offering that has been meticulously crafted in close collaboration with the LTA to offer an innovative, unique and exciting new elements to the hospitality space at the tournament.

As you can imagine, The View was created to offer enviable views, with an inside/outside sit up bar and dual-sided balcony overlooking the outside courts. Other incredible USPs include an exclusive guest pamper space, intricate seating areas, exceptional menus and a kitchen situated in the heart of the space - because after all, incredible hospitality, food and good times take place in the kitchen!

Keith Prowse Director of Business and Development, Nick Gratwick, said that The View highlights “our wavering commitment to continuous improvement, innovation and delivering exceptional guest experiences. We are confident The View will be a welcome addition for discerning tennis fans seeking an unparalleled way to enjoy the tennis.” Read the full press release here.

We deliver what we promise

Being the leading hospitality provider to some of the world’s most iconic sporting events, we know a thing or two about creating ‘wow-factor’ experiences that blow our guests away, blending luxury with excitement and innovation.

Don’t just take our word for it. Take a look at some of the CGIs from our other world-class experiences that have literally been turned from concept into reality…

The Treehouse | The Championships, Wimbledon

Le Gavroche at The Lawn | The Championships, Wimbledon

Skyline | Edgbaston Stadium

Find out more about The View launching at the LTA Championships at Queen’s Club – ATP500 and WTA500 here. You could be one of the very first to experience this VIP space and make your day at this iconic venue unforgettable!