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When guests start to arrive on Friday 23 October for the anticipated return of the Jumps season at Cheltenham Racecourse, the focus will naturally be on the racing, the atmosphere and enjoying a memorable day with friends, family or colleagues.
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From the introduction of floodlights and instant replays to modern performance analytics, innovation has continually pushed sport forward. Today, technology is shaping the future at an unprecedented pace, helping athletes perform at their peak while creating more immersive experiences for fans around the world.
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Crisp autumn afternoons, iconic sporting venues and unforgettable live experiences. October may signal the changing of the seasons, but the action shows no sign of slowing down.
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