So - what can you expect from an official premium experience at The Championships, Wimbledon 2026? Well, think of even more highly elevated facilities, refreshed menus, the return of our female-focused experience empowering women in both sport and business, and not to mention more historic tennis action, as Jannik Sinner and Iga Swiatek fight to retain their titles on Centre Court! 2026 will also mark the 50th anniversarry of wheelchair tennis which will be very well celebrated.
It’s important to us at Keith Prowse - the #ExperienceExperts - to continually innovate and improve the experience our guests have with us at Wimbledon, whether that be refreshing the menus in the facilities, updating the interiors and giving our spaces a makeover...or adding a new experience all together!
A quick look back at 2025
Now, for those of us who are lucky enough to have attended Wimbledon in-person previously, we don’t need to tell you just how iconic and quintessentially British it is. But, for those of you who might not have attended with official hospitality before, you might not be aware of how it can elevate your experience into something greater than just an exceptional day out at the tennis.
Never resting on our laurels, following the closing of Michelin Star Chef Michel Roux's iconic Mayfair restaurant, we launched Le Gavroche at The Lawn for Wimbledon 2024 - the next chapter of an already great partnership between the Roux family, Keith Prowse and AELTC. It's a relationship that's spanned multiple years since the Roux brothers opened the original Le Gavroche in 1967; the first Michelin star - then two, then three star - restaurant in the UK, was taken over by Michel Roux in 1991. Keith Prowse and the Roux family joined forces to launch 'The Gatsby Club' at Wimbledon 20 years later, rebranded in 2019 as 'The Lawn' - the facility within which is now home to Le Gavroche.
Guests can indulge in vintage Champagne in an intimately premium space, and enjoy Assiette du Chef plus the famed Le Gavroche Cheese Trolley - so much so that this experience attained a 90% NPS (Net Promoter Score), which is an achievement in any experience's inaugural year. This was a true testament to the iconic team behind Le Gavroche and our own team onsite at SW19! This experience was also shortlisted at the Sport Industry Group Awards for 2024.
So what’s new for Wimbledon 2026?
Here at Keith Prowse, we're extremely proud to now offer our guests not one, not two but SIX unrivalled hospitality facilities at Wimbledon! Let's walk you through what’s new with and within some of them in 2026!
HerStory at Tennis Returns
With the rise of women's sport inspiring all of us, Keith Prowse noticed a gap in the hospitality marketplace - what if we could launch a portable, scalable premium experience that championed women in sports and sports business, and provided everybody in attendance with exactly what they told us they wanted from this kind of hospitality experience? Taking home education from insights sessions (last year it featured the AELTC Chief Executive Sally Bolton OBE), giving back to charitable initiatives where profits benefit the Wimbledon Foundation, plus sustainability at the forefront of the menus. Enter HerStory at Tennis. Experiences in 2026 sold out incredibly fast, which just shows it's popularity and demand!
Treehouse
Now in its fifth year, innovation and excitement still sit at the core of everything we showcase in our premium-informal Treehouse experience. In 2025 the space had a refresh which our guests loved! Also a huge highlight was the brand new traditional 'sweet shoppe' experience, in-collaboration with @MrSimms_UK, plus a SLIDE - yes, you read that right - from the Treehouse into The Lawn garden! We cannot wait to see your photos and videos on social again...
Top tip: Charlotte Tilbury’s makeup artists will be back in the Treehouse Glam Room, enabling guests to enjoy a refresh and stay looking flawless - all day long! Make sure you tag us (@KeithProwseUK) and @charlottetilburyskincare on social for your chance to be reshared!
The Lawn
With a menu designed, curated and delivered by the amazing Father-Daughter combo of Michel Roux and Emily Roux, we will again showcase their gastronomical excellence in The Lawn. With staple favourites such as the seafood platter, prepare for exquisite food delivered with a touch of Roux magic - complimented by bespoke drinks and cocktails at the bar, as you wonder through to the English garden. This space also had a beautiful design refresh in 2025, offering further premium value for yourself and your guests!
Top tip: Head down past the giant screen within the garden to the semi-hidden cigar and whiskey bar!
Rosewater Pavilion
Within the famed Grounds, at the award-winning premium+ Rosewater Pavilion - we again welcome back the world-renowned Michelin Star chef, Marcus Wareing. Marcus will be overseeing and mentoring the Rosewater chef's throughout, with talented London-based chef Ben Murphy taking the reigns for the first 10 days, before Marcus closes the event with a very special treat for the final four days to toast Finals Weekend. The menu takes modern, sustainable, seasonal British inspiration that you would expect to see from Marcus and his recent work with the BBC - and judging from the tasting menus we sampled earlier in the year, you are all in for an absolute culinary treat!
Top tip: Rosewater Pavilion will again be home to the famed Venus Rosewater Dish throughout the tournament, giving our guests the unique opportunity to take photos of and with one of two versions of this iconic Ladies Singles trophy.
Get Closer to the Action
Now we can’t talk about what’s happening at Wimbledon 2026 without mentioning the tennis itself!
With Carlos Alcaraz withdrawing from the grass-court season due to injury, will 2025 champ Jannik Sinner have an easier run now his top opponent is out of the draw? Or will London local and British No.1 Jack Draper have another year of top perfromance in SW19 and go even further in 2026? There have been lots of changes, injuries and upsets in the tennis world, with fresh talent always on display. If the 2026 action so far is anything to go by, we are all in for an absolute sporting feast!
There's always next year!
Speaking of menus, tennis and sparkly new additions, has this got you excited for next year already? Wimbledon hospitality with us (Keith Prowse) is one of the only ways to guarantee court tickets on your date of choice, and the chance to enjoy V-VIP treatment. Year upon year we experience exceptional demand (we're pretty much now sold out for 2026 with just a couple of options remaining)...and Wimbledon 2027 is expected to be just as popular! So, stay tuned for when we go on sale!
